EffexX is a revolutionary idea and a unique program launched by the Performance Materials Division of Merck(India). Accordingly, this ground-breaking initiative empowers consumers to make more informed choices across various touch-points in their lives, be it personal care, automobiles or living spaces, thereby opening them up to a world of endless possibilities. (Watch Video)
It is in fact an educational endeavour by Merck(India) whose sole objective is to enlighten the consumers about a better and safer life. In other words, EffexX stands for creating a world beyond words, beyond comprehension and beyond the ordinary –a world which is truly enchanting in every single way.
About Project EffexX
Project EffexX is a community of professionals who are ideating, brainstorming and exploring newer horizons to unleash a world of possibilities for the end consumers. This initiative comprises of leading designers across disciplines like beauty, interiors, automobiles, textile, printing & packaging, all working towards enabling the consumer to live a better life.