Garnier Fructis Style revolutionised the concept of hairstyling products both in terms of special fixing properties of micro fruit waxes and a brilliant packaging.

‘Strong hair means great style’, rightly claimed and stated by Garnier as it’s by line with intense properties of the products and attractive packaging. Laboratories Garnier is revolutionising hairstyling with a new generation of hair care and style products. Ultra fine fixing and ultra long hold are guaranteed through the special fixing properties of micro fruit waxes.

The Fructis Style product line consists of 14 styling products to suit and enable easy hair style for varied types of hair. To appeal to the young and dynamic target group, the brand has redesigned its package design with a fresh and fruity green color with a touch of golden shimmer and effect.

Special color effexx pigments lend the packaging a golden glow and emphasize the quality and soft character of the styling products. The Fructis Style hairspray was awarded first place in the “creativity and innovation” category of the 2000 European Aluminum-Aerosol Can Producers Convention because of the unconventional and attractive cone shaped design of the can and effective printing technology used on the label.

The light, pearly color scheme on “Micro Fixing Hairspray”, “Volumizing Mousse”, “Igel Look Gel”, “Structurising Gel” and “Glatt-Effekt Milk,” is brought through interference pigment, which underlines the strong green color of the Fructis Style brand and gives these products an identity of their own.