Nivea personal care products are known for their genuine quality on one hand and on the other hand smart packaging of Nivea products give products are another thing to reckon with.
From the classic design of the blue jar of Nivea Creme to the silver white appearance of the shampoo bottle, the smart packaging makes Nivea products instantly recognisable and a true classic.
High-quality formulations and completely new packaging of Nivea products marks the re-launch of the 13 product lines comprising the Nivea Hair Care assortment, which came on the market in July 2006 and the Beauty Care and Brilliant Blonde.
“The most beautiful blonde is light and shiny with a touch of silver or gold,” deemed women within the framework of a stu
Special formulations with rice protein and lotus flower extract have been done to the Beauty Care line to ensure a velvety smoothness and to give an accentuated and effective result.dy conducted by the consumer goods company Beiersdorf about the blond mystique. Going by this survey, Nivea brought to the market the “Brilliant Blonde” product line, which imparts a brilliant sheen on application. In order to accentuate the colour brilliance and lustre of blond hair, golden cosmetic pigments are used in the “Brilliant Blonde Glanz Reflex Kur”.
To give the product line a tangible appeal, the packaging has been developed in sync with the line of the effect it has on application. The “radiant shine” and the “velvety smoothness” appeal have been created distinctively by using silver-white pigments in the packaging which gives a shiny lustre to the bottles and caps and the label printing of the product line has been done using gold lustre pigments. Thus, the product line stands true to the motto of imparting a light and shiny touch of gold and silver not only on application but also on the look and feel of the packaging. From packaging to labelling Nivea is alluring more consumers and thus taking the sales of products to newer heights.
